Mattel Makes Magic Disappear with Wicked Doll Packaging Mishap

 

A sprinkling of misfortune befell toy giant Mattel this week, as a packaging error on their highly anticipated "Wicked" movie dolls caused a stir. Instead of transporting fans to the enchanting world of Oz, the dolls' packaging inadvertently directed consumers to an inappropriate website.

Eagle-eyed parents and social media users were the first to catch the blunder. Photos circulating online showed the dolls, featuring characters Glinda and Elphaba (played by Ariana Grande and Cynthia Erivo), with an incorrect website address printed on the packaging. This address, intended to link to the official "Wicked" movie website (wickedmovie.com), unfortunately pointed towards a website entirely unsuitable for children.

Mattel swiftly responded to the issue, issuing a public apology on Sunday. Acknowledging the "unfortunate error," they expressed deep regret and outlined immediate steps to rectify the situation.

"We are taking immediate action to address this mistake," the statement read. "We advise parents that the misprinted website is not appropriate for children." The company further encouraged consumers to discard the packaging or obscure the incorrect URL. Additionally, they offered an option to contact Mattel customer service for further information.

The misprint appears to have primarily affected dolls sold through major retailers like Target and Amazon, the official partners for the "Wicked" movie. Following the discovery, both retailers took swift action. Amazon's US website currently lists the dolls as "currently unavailable," while Target reportedly pulled the product from shelves as of yesterday afternoon.

While Mattel's quick response is commendable, the packaging error may potentially impact sales of the "Wicked" movie dolls.  However, with the magic of the film itself on display, the dolls might still find their way onto many a holiday wish list.