Toilet Humor Gone Wrong, Publisher Apologizes for Offensive Elf Merchandise

A new manga series titled "Elf-sensei no Toilet wa Doko desu ka? " (Where Is the Elf Teacher's Toilet?) has sparked controversy due to a promotional item included with the first volume. The offending merchandise, a pop-up card, depicted the elf protagonist in a blatantly suggestive and "unpleasant" way, according to fans.

The pop art card featured the elf sitting in a seemingly embarrassed pose. However, upon unfolding the card, the image transformed into a crude depiction of the elf in the act of using the toilet, complete with graphic details. This "shocking action" went beyond the lighthearted humor the manga might have intended and left many fans feeling offended.

Following the release of the first volume and the controversial merchandise, a wave of criticism washed over publisher Kadokawa. Fans took to social media to express their discontent, questioning the publisher's judgment. Comments like "Who approved that?" and "It's completely out of place..." highlighted the fans' disappointment.

Facing the backlash, Kadokawa's imprint Comic Cune issued a public apology through their official Twitter account. They acknowledged the "poor-taste" nature of the merchandise and expressed their sincerest apologies for any inconvenience it caused.

The publisher further committed to reviewing their marketing strategies to avoid similar situations going forward. Their aim, as stated in the apology letter, is to respect the expectations and sensitivities of their audience.

 

🧝Kadokawa tuvo que retirar un material promocional para el manga “Where Is the Elf Teacher’s Toilet? debido a que causo controversia entre el público.
Sinopsis: Eruru empieza a enseñar en una escuela para chicos, pero claro las Elfas no pueden usar los inodoros de los humanos. pic.twitter.com/a12rQYFe5U

— Lolweapon (@Lolweapon) July 30, 2024

Translation of the public apology letter above

We sincerely apologize for any inconvenience caused to our customers, the bookstores that have cooperated, and the author, Chizuna Nakajima, regarding the poster for "Where is Elf Teacher's Toilet? ①," scheduled for release on July 26, 2024.

The poster in question was created by our company for the promotion of the first volume of this book; however, in light of the feedback indicating that the content is not suitable for display in bookstores, we are currently arranging for its removal from store displays.

Additionally, we take the valuable opinions we have received seriously and will be sure to pay close attention to our future promotional activities.

We will continue to strive to create works that our readers can enjoy, and we sincerely ask for your continued support of our products.

Comic Cune Editorial Department