Shoe company Payless pulled a savage prank on fashion influencers in California. They stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi. The fashion enthusiasts were made to believe they are shopping from high-end fashion collections.
The biggest offer the store scored was a pair of sneakers worth $19.99 which was sold for $640. Within a few hours after opening the store made $3,000. Although fashionistas were believing they are buying designer goods, in the end, the customers lost nothing. Payless refunded the money they spent and let them keep the shoes for free.
