Maybelline's Eyelashes Are So Eye-Catching, They Could Make You Forget Your Own Name

Image: maybelline.com

Maybelline recently launched a marketing campaign for its Lash Sensational Sky High Waterproof Mascara in London. As part of the campaign, the brand attached giant fake eyelashes to a Tube train and a double-decker bus. The eyelashes were so large that they covered the entire front window of the train and bus.

Image: maybelline.com

In a video that Maybelline shared on social media, the train can be seen pulling into a station with the giant eyelashes in tow. As the train approaches the camera, a giant mascara wand emerges from the platform wall and brushes the eyelashes. The eyelashes then blink, giving the illusion that they are being applied with mascara.

The video has since gone viral, with people all over the world praising Maybelline for its creative marketing campaign. The hashtag #MaybellineSkyHigh has been used over 1 million times on TikTok, and the video has been viewed over 10 million times on Twitter.

The campaign has also been praised by creative professionals, who have commended Maybelline for its use of computer graphics to create a realistic and visually appealing illusion.

The giant eyelashes were only attached to the train and bus for a limited time, but they certainly made a lasting impression on Londoners and people all over the world. The Maybelline Lash Sensational Sky High Waterproof Mascara Black is currently on offer at Boots. The mascara is currently priced at £11.99.

Image: maybelline.com

Image: maybelline.com

 New source: maybelline.com

@maybelline 📣 All aboard the Sky High Mascara Express ✨🚄 After hitting the NYC Streets, we’re taking over London💂🇬🇧 We are on the move with #SkyHighMascara elevating your lash game to new heights🌤️ 🌇 it’s guaranteed to serve limitless lash length 📏 and full volume😍 #Maybelline ♬ original sound - Maybelline New York